DIGITAL MARKETING
Pet Care Brands:
Built by Insight, Backed by Practice
My journey into pet care marketing didn’t start in business—it started in veterinary medicine. Before shifting paths, I spent years studying animal health, building a deeper understanding of how much care, trust, and responsibility goes into every product made for pets. That foundation continues to shape how I approach every brand I work with today.
Now, combining that background with hands-on experience in digital marketing, I help pet care brands communicate in a way that feels both informed and genuine. For me, it’s not just about presenting products—it’s about translating their value into content that pet owners can trust, relate to, and confidently choose for the animals they care about.
Working with emerging brands, I focus on creating social media assets that don’t just look good, but reflect the real connection between people and their pets—because that’s ultimately what drives decisions and builds lasting loyalty.
O’dog Philippines — Social Media Relaunch & Packaging Refresh
O’dog Philippines tapped me to support their brand comeback, with the goal of rebuilding visibility and reintroducing their treats line to the market.
Within a one-week timeline, I produced 10 high-impact social media posts designed to generate anticipation and re-engage their audience. The content focused on creating momentum—balancing product highlights with approachable, pet-centric messaging.
Beyond social media, I also collaborated with Spencer Ruto to refresh their packaging design. The result was a more modern and cohesive look that aligned with the brand’s relaunch, strengthening both shelf presence and digital presentation.
Woof MDC—Visual Identity & Content Foundation
Woof MDC, a startup brand specializing in Madre de Cacao-based pet care products, approached me at an early stage with no defined visual direction.
I developed a quick but structured visual guide to establish a consistent look and feel, covering key design elements that the brand could easily apply moving forward. From there, I created a set of social media assets tailored for their initial marketing efforts—ensuring that even at launch, the brand presented itself in a clear and cohesive way.
My UGC Experience on TikTok Shop
My approach to pet care marketing is grounded in both knowledge and active participation in the space. Beyond client work, I create pet-related content on TikTok as a UGC creator and affiliate marketer, where I test, learn, and apply what resonates with real audiences. With over 275K likes and multiple videos reaching between 700K to 1.5M views, I use this platform as a continuous learning ground—understanding content performance, audience behavior, and product positioning in real time. This allows me to bring practical, up-to-date insights into every pet care project I take on.